Clarity under pressure — for the people building under the most of it.
Coach to the founders scaling India's defining companies — grounded in systems thinking and a doctoral inquiry into how people hold judgment when the stakes don't let up.
Flatland · CULTure at Zomato · Systems of Grace
The founders building India's defining companies.
Where the leverage actually lives.
Everyone can see the events. Below the waterline are the patterns that repeat, the structures producing them, and the mental models that built those structures.
The real work happens three levels deeper than where most people look — and that's where the coaching goes.
Two decades, in receipts.
Not titles — the things actually built, led, and learned along the way.
Ekartha
Quality Assurance · HRBP to Engineering — the first view into how teams hold together.
IBM
Recruiter — reading people and fit at scale.
RCM — Resource Management Consulting
Headhunter placing leaders into growing companies.
EmiratesAvenue.com
Community management — building the connective tissue of an online community.
Zomato — the operator years
Built the culture · Content → Chief of Staff to the founder, through the company's defining years.
Led Feeding India into the fold of Zomato
Scaled the hunger-relief initiative at national scale and wove it into the company's operating fabric.
Zomato — coach to Deepinder Goyal & core leadership
Embedded through the transformation, now as executive coach and strategic advisor to founder and leadership team.
Published — CULTure at Zomato
Co-authored with Deepinder Goyal and Ashish Goel — the book on Zomato's operating culture.
Master Practitioner, MIT Center for Systems Awareness
Trained in the Peter Senge lineage · Cohort 7.
Published author · TEDx speaker · Professor of Practice, NSBT
Author of Flatland, CULTure at Zomato and Systems of Grace · co-founder, ILEKA.
PhD Scholar, MGM University
Doctoral work on how people and systems hold clarity under sustained pressure — the ARSL and GBLA constructs.
Coached 12+ founders and CEOs
Zomato · Blinkit · CARS24 · Bijnis · Xpressbees · Animall · Massive Restaurants · Market on Mainstreet · Pravaayu · LeverageEdu · sAvaka · SheerME.
Co-founder — sAvaka
An operating system for living organizations · Org Brain, the org-intelligence layer.
What founders and CEOs say.
Naina is the longest-standing coach I've ever had, and the most demanding. She doesn't tell you what you want to hear. She asks the one question that reframes the whole problem. Over two years she has changed how I lead, how I think about building the company, and what I expect of myself. Every leader I've sent to her comes back sharper.
Naina worked with me from 2011 to 2023 and became a critical part of Zomato's leadership inner circle — not just executing plans, but helping shape them. She co-led hiring sprees, met investors, navigated boardroom discussions, and coached me and my leadership teams across both Zomato and Blinkit.
Naina spent ~2 years with Blinkit, me and our team. During the particularly tough period of a business overhaul — the transition from Grofers to Blinkit — Naina was the uncomfortable but necessary voice pushing everyone, including me, to seek more clarity about what we wanted to achieve.
Her approach is driven by what's in your control, with a deep understanding of business and executional challenges. She creates a safe space for you to be vulnerable, and she works with YOU. Naina is an agent of change, and a source of wisdom — she's helped me build frameworks for my growth and identify meaningful levers to continuously level up.
Naina's guidance over six years was instrumental in transforming me into a more effective leader. She enhanced my communication, always challenged me to step outside my comfort zone, and through her emphasis on operating from first principles, I experienced significant growth both professionally and personally.
Start anywhere. Each door opens the next.
Not advice-giving. A discipline.
What actually degrades under pressure, and how the work widens what a team can still hold open.
Explore the practice → FrameworksThe maps I think with.
The hand-drawn systems-thinking, leadership, and well-being frameworks beneath the coaching.
See the frameworks → Ways to WorkFrom a free pilot to the whole org.
A free pilot session, founder coaching, CXO-layer coaching, transformation, and workshops.
Open the offerings → About NainaTwo decades inside the pressure.
The operator years, the research, and the founders already in the work.
Meet Naina →Bring the real problem. Book a free pilot.
A full 45-minute working session, by application. Naina reads every request personally.